Finding a Profitable Niche
by Analyzing the Market
A niche, in the context we are
using it, is defined as a distinct segment of a market. In fact,
niche marketing is a phrase that has become extremely popular
in an Internet economy that has opened doors to many small business
entrepreneurs. Now, appropriately, marketers are embracing the concept of
micro niche and even nano niche marketing. The concept
behind this is that there is plenty of profit to be found in
highly-focused or specialized segments and sub-segments of a broad market
(e.g. shoes -> boots -> work boots -> steel-toed work boots).
Niche Product Marketing
Can an Internet marketer using niche
affiliate programs or drop-ship arrangements make enough money selling steel-toed work boots to make
it worth her or his efforts? Perhaps so. This is what Niche Analysis.com
does. We help marketers identify niches, micro niches, and nano niches that are
either worthy of pursuit, or not. Maybe you are writing a book that you
plan to self-publish and print at $3.85/book and sell at retail for
$15/book using a rented mailing list, or perhaps you are considering
spending the next 18 months developing a web-based engineering design
product to pitch to some angel investors, or, it could be that you just
want to sell some weight-loss products online as a affiliate. We will
consult with you to help find the relevant numbers that make the final decision very
easy.
Niche Analysis Tools and Training
Although our consultants all have advanced
degrees in the areas of mathematical sciences, neither the processes nor
the mathematics of fundamental niche analysis are advanced at all. The
tools to support niche analysis and marketing are actually quite good. It
all starts with keywords. You need to know what, precisely, people
type into Google, Yahoo, Bing or Ask.com when they are looking for the
solution you propose to offer. Once you know this, what does it mean? One
of the best methods for understanding the value of a niche through keyword
analysis can be learned by watching one of Adam Short's videos on
MoneywordMatrix.com and by reading some of the
articles in the recommended reading list.
Low-cost and effective software for
keyword compilation and analysis is listed on the Keyword Research page at
BestNicheSoftware.com. This is why we expect most visitors to this site to
end up performing their own niche analysis. We are available for anyone
who prefers to consult with an experienced niche analyst before deciding
on a possibly faulty strategy. Send a description of your product or
venture along with your questions to consulting@nicheanalysis.com.
Niche Marketer's Reading List
|
|
