How to Do Niche Research the Right Way:
Choosing the Best Keywords
One of the biggest questions in the Internet
marketing industry is how to do niche research properly. When we are
talking about picking a niche, what we mean is picking a targeted market
of people that we think we could sell products to using our affiliate
network. You are trying to zero in on a small specialized group of people
who need and want your product. One of the biggest mistakes that new
affiliate marketers make is trying to jump into a broad niche way too
For example, it might seem very tempting to
jump immediately into the weight-loss niche because this is such a popular
topic for people these days. There are many affiliate marketers who do
make a great living marketing to the weight-loss niche. However, generally
speaking these are more experienced affiliate marketers who have had the
time to build up their network of websites in order to be aggressive
enough to be successful at this niche. As a newer Internet marketer, you
might want to stay more specialized. Although the market would be smaller,
the competition is also greatly reduced thus giving you more of an
opportunity to make money and take over an entire niche.
Let's take an example from the real
world: one of the best places to do your niche research is using the
Google Adwords keyword tool. This free tool will give you information
about any keyword that you want input into the system to tell you how many
searches that keyword gets per month. Taking the example of weight loss,
let's put in the term "weight loss" and see what comes up. As of right
now, weight-loss gets a monthly search volume of over 16 million! The
number of competing websites for the term “weight loss” is over 57 million
exact match and over 99 million for a broad match. If you're determined to
get into the weight-loss niche, however, you need to drill down to find a
smaller niche within that niche.
Looking further down the list, you see
the term "weight loss programs," which gets 301,000 searches per month.
This is still a very tough keyword to crack. However if you input "weight
loss programs" into the Google keyword tool, you get a whole new list of
keywords. This time, you see all kinds of different options for us to
consider. For instance, you see "weight loss diet programs" which gets a
little over 4000 searches per month. This might be a good niche keyword.
The exact match competition in Google is only 26,000 websites. As you can
see, it would be a lot easier to overcome 26,000 competing websites that
it would be for us to try to overcome 57 million websites.
Another factor to consider when you're
talking about niche research is how to find the best niche. You can truly
find niches to target all around you matter where you are or what you're
doing. For example as you sit there at your computer, you can look around
and see a printer, a modem, headphones, a digital camera, a lamp, and a
wicker trash basket. You could take any of these items, put them into a
keyword research tool, and you could come up with many phrases that you
could target online. Another great place to find niches to target would be
while watching television. Think about it: advertisers have done a great
deal of research and spent a lot of money analyzing their target market
and what they want. In essence, they have done your work for you. Now you
can take their product ideas, input them into a keyword tool, assess the
competition and begin the work of marketing to that group of people.
There are hundreds of ways to do niche
research and there isn't any one perfect way. You have to find a method
that works for you and assess the competition in a way that you feel you
can overcome it.