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Writing Keyword Rich Articles for Your Readers

One of the best ways to get traffic to your website is to post useful content that viewers want to read - and search engines rank highly. To keep viewers interested, it’s important to offer helpful information in an easy-to-read format, but to get a good search engine ranking, you need to include appropriate keywords in the articles you post. One way search engines judge the relevance of your content is by the article keywords you choose – and how often you use them. Use them inappropriate and your website could end up at the bottom of the fourth page of Google where no viewers’ eyes ever go. Don’t let that happen to you. Here’s how to use article keywords to bring more traffic to your website.

To Write a Keyword-Rich Article,
Choose the Right Keywords

Don’t make the mistake of targeting highly competitive keywords. For example, it’s unlikely you’ll rank on the first two pages of Google for the word “camera” or even “digital camera”. There are too many mature, authority websites with thousands of backlinks already targeting these popular keywords. On the other hand, the term “budget digital camera” gets 2,900 Google searches a month, and there are far fewer websites competing for that term.

Use a free keyword tool to find keyword terms that get at least 1,000 searches a month with fewer competing websites. These terms are called long-tail keywords by internet gurus and are usually two to five words in length. Focus on these less competitive terms when writing articles and web content.

Stop Focusing on Keyword Density
Now that you’ve chosen your article keywords, weave them seamlessly into your articles. Don’t be obsessed with using them a certain number of times. At one time, internet marketing gurus recommended using a keyword density of between 1 and 4%. Now, there’s less focus on keyword density - and more on using keywords in a natural manner. Too many content writers were “forcing” keywords into their articles, which reduced the quality of the content. Now, keyword density is less important – and overusing keywords can work against you if you use a keyword too many times.

How often should you use your long-tail keyword? Use it once in the title, in one of your sub-headings, and once in the first and last paragraph of your article. For a 500-word article, your long-term keyword should appear about three or four times. If you use it too often or use it in an unnatural manner, the search engines may label it as spam.

Write Naturally
Search engines not only look at how often your main keywords are used, they also look for keywords related to your main one. This is one way search engines distinguish quality content from spam. When spammers use article keywords, they use them repetitiously and don’t include other relevant terms since they’re not providing useful information. They’re writing only for search engine purposes.

To write a keyword-rich article that gets a higher ranking, scatter other related keywords throughout your article. The best way to do this is to write naturally, focusing on providing useful information to your viewers. When you write naturally, the finished product will contain other relevant keywords and is likely to be perceived by search engines as spam. Your readers will also get more value from what you’ve written.

The Bottom Line?
To write a keyword-rich article that gets a good ranking, target long-tail keywords and focus on writing in a natural manner that benefits your readers. Never force keywords into your content. It will devalue what you’ve written and, potentially, earn you a lower search engine ranking.

When you're writing content for your website, it's important to use article keywords correctly to improve search engine ranking.


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