Writing Keyword Rich Articles for Your Readers
One of the best ways to get traffic to your
website is to post useful content that viewers want to read - and search
engines rank highly. To keep viewers interested, it’s important to offer
helpful information in an easy-to-read format, but to get a good search
engine ranking, you need to include appropriate keywords in the articles
you post. One way search engines judge the relevance of your content is by
the article keywords you choose – and how often you use them. Use them
inappropriate and your website could end up at the bottom of the fourth
page of Google where no viewers’ eyes ever go. Don’t let that happen to
you. Here’s how to use article keywords to bring more traffic to your
To Write a Keyword-Rich Article,
Choose the Right Keywords
Don’t make the mistake of targeting highly competitive keywords. For
example, it’s unlikely you’ll rank on the first two pages of Google for
the word “camera” or even “digital camera”. There are too many mature,
authority websites with thousands of backlinks already targeting these
popular keywords. On the other hand, the term “budget digital camera” gets
2,900 Google searches a month, and there are far fewer websites competing
for that term.
Use a free keyword tool to find keyword terms that get at least 1,000
searches a month with fewer competing websites. These terms are called
long-tail keywords by internet gurus and are usually two to five words in
length. Focus on these less competitive terms when writing articles and
Stop Focusing on Keyword Density
Now that you’ve chosen your article keywords, weave them seamlessly into
your articles. Don’t be obsessed with using them a certain number of
times. At one time, internet marketing gurus recommended using a keyword
density of between 1 and 4%. Now, there’s less focus on keyword density -
and more on using keywords in a natural manner. Too many content writers
were “forcing” keywords into their articles, which reduced the quality of
the content. Now, keyword density is less important – and overusing
keywords can work against you if you use a keyword too many times.
How often should you use your long-tail keyword? Use it once in the title,
in one of your sub-headings, and once in the first and last paragraph of
your article. For a 500-word article, your long-term keyword should appear
about three or four times. If you use it too often or use it in an
unnatural manner, the search engines may label it as spam.
Search engines not only look at how often your main keywords are used,
they also look for keywords related to your main one. This is one way
search engines distinguish quality content from spam. When spammers use
article keywords, they use them repetitiously and don’t include other
relevant terms since they’re not providing useful information. They’re
writing only for search engine purposes.
To write a keyword-rich article that gets a higher ranking, scatter other
related keywords throughout your article. The best way to do this is to
write naturally, focusing on providing useful information to your viewers.
When you write naturally, the finished product will contain other relevant
keywords and is likely to be perceived by search engines as spam. Your
readers will also get more value from what you’ve written.
The Bottom Line?
To write a keyword-rich article that gets a good ranking, target long-tail
keywords and focus on writing in a natural manner that benefits your
readers. Never force keywords into your content. It will devalue what
you’ve written and, potentially, earn you a lower search engine ranking.
When you're writing content for your website, it's important to use
article keywords correctly to improve search engine ranking.